There is a theory that claims that gluttony and lust have their roots in human biology, in the survival instinct itself. So how do you distinguish the border between need and excess? Who is capable of setting moral limits on pleasure when it appears as a collateral effect of a necessary activity?

Since the creation of Cómeme (2010). The theme is still current. We continue to play with the same archetypes and the primary emotions of the individual are the same, but the context and our way of interacting has radically changed, has it been transformed, evolved? Today gluttony and lust is not only limited to the biological or relational sphere, but have expanded to the cyber and virtual world. People not only seek their personal satisfaction, but they want to project it, reproducing and multiplying their experiences through social networks for an audience that compulsively consumes the experience of the “other” from the comfort of their home.

Faced with such an exposed society, where each subject is his own object of

advertising and where everything is measured by its exposure value, we have

turne in to merchandise …